Hospitality Industry – Digital Marketing Case Study
Hospitality Industry – Digital Marketing Case Study
With a deep understanding of local markets and buyer behavior, I build Google Ads campaigns that deliver leads, traffic, and real business results.
About the Client
A leading player in the hospitality manufacturing & renovation industry, this company has over 45 years of experience in hotel room renovation and custom case goods manufacturing. With a track record of furnishing 8,000+ rooms and operating cutting-edge manufacturing units, their B2B clientele spans across India and UAE.
Sample Work Organic
Sample Report -1
Sample Report -2
My Role
As a Digital Marketing Head, I was responsible for crafting and executing a result-driven digital strategy that would:
Build a professional and trustworthy online brand
Generate qualified B2B leads
Enhance organic presence and paid campaign efficiency
Improve overall digital ROI
❗ Challenges Faced
Low website visibility and negligible SEO
Unoptimized and inconsistent social media presence
Poor conversion from ads and traffic
Lack of clear content and brand communication
Strategy & Solutions Implemented
1. Brand Identity & Digital Positioning
Defined content pillars like Quality, Experience, Innovation & Trust.
Created brand-consistent creatives, Reels, and testimonials.
2. SEO & Website Optimization
Fixed technical SEO issues and improved performance scores.
Integrated GSC, GA4, and schema markups for better crawling and insights.
3. Social Media Growth (LinkedIn, Instagram, Facebook)
Developed a monthly content calendar
Focused on:
Factory and project showcase
Behind-the-scenes manufacturing videos
Employee and client spotlight
4. Paid Campaigns (Google & Meta)
Launched search ads and display retargeting targeting decision-makers in hotels and resorts.
Setup Meta lead ads for inquiries and portfolio downloads.
5. Lead Nurturing
Built custom email sequences and WhatsApp follow-ups for B2B outreach.
Improved CRM segmentation for personalized messaging.
Performance Snapshot
|
Industry
|
Domain Authority (DA)
|
Backlinks
|
Organic Keywords
|
Referring Domain
|
|---|---|---|---|---|
|
Hospitality B2B
|
5
|
4100+
|
4
|
262
|
Note: Data captured during the campaign term.
Key Results Achieved in 3 Months
|
Metric
|
Before
|
After
|
Growth
|
|---|---|---|---|
|
Website Traffic
|
~1,200
|
5,500+
|
+358%
|
|
B2B Inquiries
|
~50/month
|
220+
|
+340%
|
|
Facebook Followers
|
~200
|
880+
|
+340%
|
|
LinkedIn Followers
|
~90
|
230+
|
+156%
|
|
Instagram Followers
|
~150
|
590+
|
+293%
|
|
Google Reviews
|
NA
|
2
|
Trust ↑
|
|
Meta Ads
|
NA
|
4.8x
|
-
|
|
Email CTR
|
NA
|
4.3%
|
-
|
Tools Used
Meta Business Suite, Google Ads, Looker Studio
Google Analytics (GA4), Search Console
CapCut, Canva, Mailchimp, Ubersuggest, Ahrefs
Learnings & Takeaways
Visual storytelling and client-centric Reels boosted engagement drastically.
Paid ads paired with a proper retargeting funnel yielded maximum B2B conversions.
Consistent SEO efforts and technical enhancements laid the foundation for long-term growth.
Deliverables Provided
Full-Funnel Digital Strategy
SEO Audit + On-page Fixes
Content Calendar & Design
Paid Campaign Setup & Reports
Email & WhatsApp Automation Flows
Reporting Dashboard via Looker Studio
Confidentiality
Due to NDA obligations, client name and sensitive business data are anonymized. All performance metrics and work details reflect real campaign execution and outcomes.
