What is Marketing? A Journey from Streets to Screens – By Swapnil Kankute, Marketing Expert

Table of Contents

“Arey Swapnil, market mein sab digital ho gaya hai. Kya marketing ab bhi wahi hai jo pehle thi?”

This was a question asked to me last week by a college student during a workshop I was conducting in Ahmedabad. And honestly, it took me back to where it all began.

Let me take you on a journey—from the crowded Sunday markets of the 90s to the Instagram reels of 2025—to truly understand what marketing is today.

📍 Chapter 1: The Early Days – Bazaar Mein Marketing

“Aree bhaiya, le lo le lo! Aaj hari sabzi free mein dhaniya bhi milega!”

These were the loud, musical calls I remember from my childhood. Every Sunday, I’d hold my father’s hand as we walked through the local sabzi mandi in Chhatrapati Sambhaji Nagar. It was crowded, chaotic, and colorful. A mixture of smells—from ripe bananas to raw coriander—and the constant buzz of bargaining filled the air.

But there was one vendor who always caught my attention.

He didn’t have the biggest stall. His vegetables weren’t the cheapest. Yet, there was always a small crowd around him. Why?

Because he knew how to connect.

He didn’t just sell vegetables—he performed. He sang little jingles about his fresh tomatoes. He made eye contact and smiled genuinely. He’d hand over the coriander “muft mein” (for free), saying, “Meri taraf se aapke khaane mein swaad!” (From my side, a little taste for your food). People loved buying from him—not just because of the coriander, but because of how he made them feel.

At the time, I didn’t have the words to describe it.

But now, with over 12 years in the marketing industry, I know exactly what that was.

That was marketing. Pure, authentic, human-to-human marketing.

🤝 The Heart of Marketing – Creating Value and Trust

People often ask me, “Swapnil, what exactly is marketing?”
My answer is simple:

“Marketing is not just about selling. It’s about creating value, building trust, and influencing action.”

That vegetable vendor knew his audience—local homemakers. He understood that price wasn’t the only factor; emotion, experience, and relationship mattered just as much.

Today, in 2025, whether we’re talking about a startup selling apps or a luxury realtor selling ₹3 crore bungalows—the principle remains the same:

Understand your customer
Communicate with authenticity
Deliver something of value (even if it’s a free coriander bunch)

💡 From Bazaars to Brands: The Evolution

Looking back, that vendor taught me more about marketing than any textbook ever could.

Marketing is not a modern invention. It’s a timeless art that has just evolved with platforms—from bazaars to billboards, and now from smartphones to smart ads.

But the soul of marketing?
Still the same.

📍 Chapter 2: What is Marketing, Really?

Years after those childhood days in the local market, I found myself standing on the stage of a digital marketing seminar in Pune. The room was full of aspiring entrepreneurs, students, and small business owners. During the Q&A, a young man nervously raised his hand and asked:

“Sir, marketing matlab sirf Facebook ads hi hota hai na?”

The audience chuckled. But I didn’t.

Because that’s exactly where the problem begins.

Many people today confuse marketing with advertising. Or worse, they think marketing is just about shouting the loudest, spamming inboxes, or going viral on Instagram. But marketing is much bigger, deeper, and more powerful than that.

So I smiled and replied:

“Marketing is the journey of a product from unknown to unforgettable.”

🌱 The Seed of a Product: Understanding Needs

Marketing doesn’t start when you run your first ad.

It starts much earlier—when you start observing people, listening to problems, identifying gaps.

For example, think of a mother in Ahmedabad struggling to find a reliable tutor for her 8-year-old son. The moment someone notices this and builds a solution, marketing has already begun—because you’re starting with empathy.

This is Step 1: Identifying customer needs.

Great marketers are not sellers first. They are listeners. Observers. Problem solvers.

🧩 Step 2: Creating the Right Offer

Once you understand the problem, you build the right product or service to solve it.

This is not product development alone. This is marketing by design.

When Steve Jobs launched the iPod, it wasn’t just about technology. It was about delivering 1,000 songs in your pocket. The magic wasn’t in the device—it was in the message and what it meant for the user.

That’s real marketing.

📣 Step 3: Communicating the Right Way

Once you have something valuable, how do you tell the world?

Not with jargon. Not with hard sells. But with stories. With connection. With clear messaging.

Think about this:
Why do we still remember “Daag ache hai” or “Just do it”?

Because the best marketing doesn’t feel like marketing.
It feels like a friend giving you a great recommendation.

Whether it’s a billboard, a WhatsApp message, or a 15-second Reel, the goal is the same:

Communicate the value in a way your customer cares about.

💫 Step 4: Deliver a Delightful Experience

Here’s something most businesses forget—marketing doesn’t end at the sale.

In fact, your real marketing begins after the customer buys.

Let me give you an example.

A luxury homebuyer in Ahmedabad spends ₹2.5 crores on a property. What happens next? If all they get is a thank-you message and a receipt, you’ve missed a massive opportunity.

Now imagine this:

They receive a personalized welcome gift, a walkthrough guide, and a “thank you” note from the realtor’s desk.

That’s experience marketing. And that’s what builds trust and loyalty.

Remember:

“A satisfied customer tells one person.
A delighted customer tells everyone.”

🤝 Step 5: Build Long-Term Relationships

Marketing is not a one-time transaction.

It’s a journey of relationship building.

From drip emails to birthday offers, from community events to feedback surveys—every small touchpoint is a reminder that you care.

Think about the brands you truly love. Why do you keep going back to them?

Because of one reason: They remember you.

That’s what great marketing does. It builds a relationship so strong that even if your competitor is cheaper, faster, or newer, your customer sticks with you.

That’s the power of emotional loyalty.

🚫 But What About Sales?

Yes, sales is important. But sales is just one outcome of great marketing.

I’ve seen so many business owners get frustrated after running Facebook Ads for a week and not getting sales. They think something’s broken.

Here’s what I tell them:

“Sales is like a harvest.
Marketing is like farming.”

You can’t just throw seeds and expect mangoes tomorrow. You nurture. You water. You protect. Then, with time, sales come as the fruit of consistent marketing.

If you only chase sales, you’ll burn out.
If you focus on marketing, sales will chase you.

🔍 Case Study from My Journey

Let me take you behind the scenes of one of my favorite campaigns.

In 2023, I was consulting for a local clothing brand launching in Dhule. They had great quality but no digital presence.

Instead of jumping into ads, we started from scratch:

Step 1: We interviewed their existing buyers to understand why they bought.
Step 2: We designed a brand story around “Premium fashion for proud Dhulekars.”
Step 3: We created videos showing behind-the-scenes fabric making and styling tips in Marathi.
Step 4: We gave early buyers handwritten thank-you notes and coupons.

Result?

📈 Within 90 days, footfall doubled, Instagram followers crossed 10k, and they became a local favorite.

All because we followed the true marketing journey, not just an ad strategy.

🔄 The Cycle Never Ends

Marketing is not a straight line. It’s a loop:

Understand customers
Build for them
Talk to them
Delight them
Grow with them

And then?
Repeat.

Even today, the best brands in the world—Apple, Amul, Zomato—keep going through this cycle again and again.

Why?

Because customers evolve. Markets shift. Attention spans shrink. And if you stop marketing, you stop growing.

🧠 The Mindset of a Modern Marketer (2025 & Beyond)

Let me leave you with a thought.

In 2025, marketing isn’t just about reach. It’s about relevance.

You can run ads to 1 lakh people, but if your message doesn’t speak to their heart, it’s invisible.

That’s why the new-age marketer must be:

A psychologist – to understand people
A storyteller – to craft emotions
A strategist – to plan growth
And above all, a giver – to add value before asking for anything in return

In my 12+ years as a marketing professional, I’ve seen trends come and go—SEO fads, viral reels, AI tools.

But one thing remains timeless:

Marketing is about understanding people. Helping them. Connecting with them.

Whether you’re selling vegetables in a bazaar or villas in Ahmedabad, the principles are the same.

If you truly want to succeed in today’s digital world, stop chasing likes and start creating value.

That’s not just good marketing.
That’s human marketing.

📍 Chapter 3: Enter Digital – The New Era of Marketing

Let me take you back to 2011—when I launched my very first campaign.

No Facebook Ads Manager. No ChatGPT. No Canva. Just core marketing instinct, a basic blogspot site, and a Nokia phone.

Fast forward to 2025, and the landscape has transformed so dramatically that sometimes, even seasoned marketers like me take a step back and say:

“Wow… yeh marketing hai ya magic?”

Because let’s be honest—today, every teenager has a smartphone, AI tools are writing captions and editing videos in seconds, and your customer is more informed, more distracted, and more demanding than ever before.

So how do you market in this world?
The answer is simple.

You stop shouting louder.
You start speaking smarter.

Welcome to the digital age of marketing—where your battleground is the screen, your strategy is driven by data, and your superpower is relevance.

🌐 Digital Marketing is Not Just a Buzzword

Before we dive deep, let’s get one thing clear.

Digital Marketing is not “just social media.”

It’s an ecosystem. A powerful one. And here’s what it includes:

Websites & Landing Pages
Search Engine Optimization (SEO)
Google Ads (SEM)
Social Media Marketing (Instagram, Facebook, LinkedIn, YouTube, etc.)
Email Marketing
WhatsApp Marketing
Content Marketing (Blogs, Videos, Reels, Podcasts)
Influencer Collaborations
Mobile Marketing
AI-powered Automation
Web Analytics & Retargeting
Funnels & CRM Integrations

Sounds like a lot? That’s because it is.

But don’t get overwhelmed. Because when used correctly, digital marketing is the most powerful, cost-effective, and measurable way to grow any business—big or small.

📱 Meet Your New Consumer

Let’s talk about the hero of this story: the digital-age customer.

They are not passive anymore. They don’t just watch TV ads and walk into showrooms. They are active researchers, scrolling through Instagram, checking Google reviews, watching YouTube testimonials, chatting on WhatsApp, and comparing prices across websites—all before they buy a ₹500 product.

In fact, studies show:

82% of smartphone users research online before making a purchase decision.
The average Indian spends 7+ hours daily on their phone.
65% of consumers say a brand’s online presence influences their trust.

So if you’re not showing up where they’re looking, you’re invisible.

📊 Real-Time, Data-Driven, Performance Focused

In the traditional era, you’d put up a billboard and hope people noticed.

In the digital world, you know exactly:

How many people saw your ad
How many clicked it
Which age group responded the best
Which keyword gave the most ROI
What time of day performs best

That’s the beauty of digital marketing—it turns your gut feeling into data-driven decision making.

As I always say:

“In marketing, what gets measured, gets improved.”

⚙️ The Pillars of Digital Marketing in 2025

Let me break it down for you, pillar by pillar.

1. Website – Your Digital Office

Your website is not just a fancy brochure.
It’s your 24/7 salesman.

It should be:

Fast
Mobile-friendly
SEO-optimized
Connected with CRM tools
Designed to convert

Don’t have a website in 2025?
That’s like opening a store with no address.

2. SEO – Be Found or Be Forgotten

Think of SEO as your “visibility score.”

When someone types “Best Realtor in Ahmedabad”, does your name show up?

If not, you’re missing out on ready-to-buy traffic.

In 2025, SEO is not just about keywords. It’s about:

Search intent
Local SEO (Google Maps, GMB optimization)
Voice Search optimization
E-E-A-T (Experience, Expertise, Authority, Trust)
High-quality content

3. Google Ads – Appear When Intent Is High

Google Ads is a demand capture tool.

People come to Google when they’re already interested. Your job? Be visible at that moment.

Example:
A user types “2 BHK Flats in Satellite, Ahmedabad.” If your ad is there—relevant, clear, clickable—you win.

Pro Tip: Always use negative keywords, A/B test your copy, and track conversions with UTM tags.

4. Social Media – Build Trust at Scale

Instagram Reels. Facebook Posts. LinkedIn Articles. YouTube Shorts.

You can either complain that platforms keep changing… or you can adapt.

Each platform has a different vibe:

Instagram: Visual-first storytelling
Facebook: Community and credibility
LinkedIn: Thought leadership
YouTube: Deep-dive content
WhatsApp: Personal trust-building

In 2025, consistency beats creativity.
Post regularly. Stay relevant. Use reels. Use storytelling. Be human.

5. Content Marketing – Educate, Don’t Just Sell

Want to be remembered?
Stop selling. Start educating.

Write blogs. Share tips. Record tutorials. Publish case studies.

In my consulting work, I’ve seen one good blog post outrank ₹50,000 worth of ads.

For example:
“Top 5 Legal Documents You Need While Buying Property in Gujarat”
– This kind of content brings in serious buyers, builds authority, and boosts SEO.

6. Email + WhatsApp Marketing – The Quiet Closers

These two are your secret weapons.

Unlike social media where reach is limited, Email and WhatsApp go straight to your customer’s inbox.

Use them for:

Follow-ups
Limited time offers
Testimonials
Newsletters
Birthday coupons
Personalized journeys

And in 2025, tools like MailerLite, Mailmodo, WhatsApp API bots, and ChatGPT-integrated flows make this super easy.

7. AI in Marketing – Your New Team Member

Let’s address the elephant in the room—AI.

Yes, tools like ChatGPT, Midjourney, Jasper, Copy.ai are powerful.

But here’s my advice:

“AI won’t replace marketers. But marketers using AI will replace those who don’t.”

Use AI to:

Generate content drafts
Analyze data
Personalize user experiences
Predict customer behavior

But always add the human touch. AI gives you speed. You bring the soul.

🎯 Funnels – From Stranger to Customer

Digital marketing is not about random posts. It’s about strategic journeys.

This is where sales funnels come in:

Awareness Stage: Reels, blog posts, educational content
Interest Stage: Lead magnets, downloadable guides, webinars
Consideration Stage: Case studies, testimonials, comparison videos
Action Stage: Clear CTAs, offers, purchase forms
Loyalty Stage: Post-sale follow-ups, feedback, delight

Your job is to move people from “Who are you?” to “Take my money!” with value at every step.

🔄 Retargeting – The Art of the Second Chance

Ever visited a website and then saw their ad again and again?
That’s retargeting.

It’s not annoying. It’s smart marketing.

Statistics show that only 3% of website visitors convert in the first visit.
Retargeting brings back the other 97%.

So set up:

Facebook Pixel
Google Tag Manager
Email Retargeting
WhatsApp Reminders

📈 Real Case Study from My 2024 Campaign

Client: Luxury Realtor in Ahmedabad
Target: Gujarati-speaking buyers of 2Cr+ homes

What we did:

Built a niche landing page in Hinglish
Ran Google Search Ads with keywords like “Premium flats in Bodakdev”
Created 7-episode Reel series: “Home Buying Journey Simplified”
Used WhatsApp to send brochures and videos personally
Follow-up emails with emotional storytelling

Result?

🔹 320 qualified leads
🔹 21 direct site visits
🔹 5 conversions
🔹 ROI: 7.8x on ad spend

That’s the power of integrated digital marketing.

🚀 2025 & Beyond: What’s Next?

Here’s where I believe we’re heading:

Voice search will dominate (think Alexa, Google Assistant)
Hyperlocal marketing will grow (targeting by pincode, society)
AR/VR experiences will enhance shopping and real estate tours
Community-led brands will thrive (WhatsApp groups, private networks)
AI agents will handle 80% of first-level support and engagement

But amidst all this tech, emotions will still rule.

If your brand can connect emotionally, you win.

In 2025, digital marketing is no longer optional.
It’s the language your customer speaks.

Whether you’re a boutique shop in Dhule, a realtor in Ahmedabad, or a tech startup in Pune—your digital presence decides your business fate.

So build it. Nurture it. And master the art of smart marketing.

Remember:

“The future belongs not to the loudest, but to the most relevant and valuable.”

📍 Chapter 4: The 7 Pillars of Modern Digital Marketing

If you’re reading this, chances are you’re a business owner, marketer, or curious mind trying to understand how the digital marketing engine really works. And if you’ve been confused by the endless jargon, shifting algorithms, or viral trends—you’re not alone.

Having spent 12+ years in the digital marketing world, helping hundreds of businesses—from luxury real estate to local clothing stores—I’ve realized that modern marketing success doesn’t come from doing everything. It comes from mastering these 7 foundational pillars.

Whether you’re just starting or looking to scale, these are the digital marketing components I guide every business on.

1. Search Engine Optimization (SEO) – Be Where the Search Begins

What is SEO?
Search Engine Optimization is the art (and science) of making your website rank on Google when someone searches for keywords relevant to your business.

Why It Matters:
Imagine someone types “best pest control service in Chhatrapati Sambhaji Nagar” and your company doesn’t even appear on the first page of results. That’s a missed opportunity. With strong SEO, your brand shows up exactly when people need you.

Key Focus Areas in SEO:

On-page SEO: Keywords, meta titles, content optimization
Off-page SEO: Backlinks, guest blogs, social signals
Technical SEO: Site speed, mobile optimization, sitemaps
Local SEO: Google My Business, local listings, reviews

Pro Tip: Start by focusing on 10–20 keywords that your ideal customer would type into Google. Build high-quality, useful content around those.

2. Social Media Marketing – Building Community, One Post at a Time

What is Social Media Marketing?
It’s using platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter (X) to create content that engages, informs, entertains, and ultimately converts your followers into loyal fans or customers.

Why It Matters:
People scroll, swipe, like, comment—and they do it every day. If your brand isn’t showing up in their feed, you’re out of sight, out of mind. Social media is your chance to build relationships, create buzz, and even go viral.

Platform Focus Based on Industry:

Instagram: Great for lifestyle, fashion, local business, food, real estate
Facebook: Still strong for community engagement and older demographics
LinkedIn: Perfect for B2B, corporate branding, and professionals
YouTube: Long-form content, tutorials, testimonials, vlogs
WhatsApp & Telegram: For local marketing, broadcast, updates

Content Ideas:

Behind-the-scenes stories
Customer testimonials
Reels & Shorts (for virality)
Educational carousels
Polls and contests

Pro Tip: Use the 80/20 rule—80% value-driven content, 20% promotional.

3. Paid Ads (Meta, Google, LinkedIn) – Growth That Doesn’t Wait

What are Paid Ads?
It’s when you pay platforms like Facebook, Instagram, Google, or LinkedIn to show your content to specific audiences based on location, interest, behavior, or intent.

Why It Matters:
Organic growth is important, but it takes time. If you want instant visibility for your offers, sales, or events—paid ads are your best friend.

Types of Paid Advertising:

Google Search Ads: Appear on top when someone searches your service
Display Ads: Banner ads across websites
Meta Ads (FB & Insta): For promotions, lead forms, website visits
LinkedIn Ads: High-ticket B2B and corporate decision-makers

Cost Control:
With proper targeting, you can spend just ₹500/day and still get leads or traffic.

Pro Tip: Use A/B testing—run 2–3 versions of the same ad to see which headline or image performs better. Then scale the winner.

4. Email Marketing – The Underrated Sales Machine

What is Email Marketing?
It’s the process of sending targeted messages to your email list, whether it’s about an upcoming offer, a new service, or just sharing valuable content.

Why It Matters:
You own your email list. Unlike social media (where algorithms control your reach), email gives you direct access to your audience. Plus, it converts like magic—especially for repeat customers.

Types of Email Campaigns:

Welcome Sequences: For new subscribers
Drip Campaigns: Educate users over time
Newsletters: Weekly/Monthly updates
Flash Sales & Offers: Instant conversions

Tools You Can Use (Free/Paid):

Mailchimp
Sender.net
ConvertKit
Zoho Campaigns
MailerLite

Pro Tip: Keep it simple. One goal per email. A clear CTA (call to action). Add your brand voice. Be human.

5. Website & Funnel Optimization – Your Digital Salesman

What is Funnel Optimization?
It’s designing your website and its pages in a way that guides a visitor step-by-step toward taking action—like booking a call, filling a form, or making a purchase.

Why It Matters:
If your site is slow, ugly, or confusing, visitors bounce. Your website should work 24/7 as your best salesman—polished, persuasive, and precise.

What to Optimize:

Homepage: Clear value proposition
Landing Pages: Designed for conversions
Speed: Load in 3 seconds or less
Mobile-Friendly: Majority users are on phones
CTAs: Bold and benefit-driven

Use Tools Like:

Google PageSpeed Insights
Hotjar (for visitor behavior)
GTmetrix
Elementor / Webflow / Wix for design

Pro Tip: Use video on your homepage or landing page—it builds trust instantly.

6. Content Marketing – Educate, Engage, Elevate

What is Content Marketing?
It’s creating valuable content—blogs, videos, infographics, reels—that solve problems, answer questions, and build trust with your audience.

Why It Matters:
Content positions you as an expert. It’s how you stay top-of-mind. It’s also how you fuel every other marketing pillar—from SEO to social media to email.

Content Formats to Focus On:

Blogs: Great for SEO
Videos: Explainers, testimonials, behind-the-scenes
Reels & Shorts: Entertaining, shareable
Podcasts: Deep dives and expert talks
E-books & Lead Magnets: Collect emails in exchange for value

Content Strategy Tip:
Use the 3E Rule – Educate, Entertain, Empower. Every piece of content should serve at least one of these purposes.

Pro Tip: Repurpose. Turn one blog into a reel, carousel, tweet, email—maximize your efforts.

7. Analytics & Strategy – Data-Driven Decisions Win

What is Analytics?
It’s measuring how well your digital efforts are performing—who’s clicking, who’s buying, how much time they spend on your site, etc.

Why It Matters:
“What gets measured, gets improved.” Without analytics, you’re guessing. With analytics, you’re optimizing.

Tools You Must Know:

Google Analytics 4: Tracks website traffic & behavior
Google Search Console: SEO performance
Meta Ads Manager: Ad metrics
Hotjar: User behavior
Zoho or HubSpot CRM: Track leads and conversions

Metrics to Track:

Traffic
Conversion Rate
Cost per Lead (CPL)
Bounce Rate
Engagement Rate
ROI (Return on Investment)

Strategy Comes Last but Guides All:
Once you understand what’s working (and what’s not), you can tweak your ads, rewrite your blogs, redesign your funnel—and scale profitably.

Pro Tip: Review your metrics weekly. Create a monthly dashboard to track growth.

Final Thoughts: Why These Pillars Work Together

You might be tempted to focus only on Instagram Reels or run a single Google ad. But the truth is—digital marketing works best when it’s holistic. All these 7 pillars support each other:

SEO feeds your content visibility
Social builds your brand voice
Paid ads accelerate reach
Emails nurture leads
Your website converts visitors
Analytics keeps everything aligned

It’s like a machine—each gear playing its role to drive your growth.

Your Next Step?

Ask yourself:

Which of these pillars am I currently ignoring?
Where is my business leaking potential leads?
Who can help me tie all of this together?

If you’re unsure, don’t worry. You don’t have to be a master of all 7 pillars. That’s where digital marketing professionals (like me) come in. Let’s strategize together.

📍 Chapter 5: From B2B to D2C – Marketing Has New Avatars

Welcome to 2025. The marketing world no longer fits into the simple binary of B2B (Business-to-Business) or B2C (Business-to-Consumer). These were once the primary ways brands defined their audiences and communication styles. But digital evolution, changing consumer behavior, and platform disruptions have redefined the game.

Today, we’re talking D2C (Direct to Consumer), Community-Led Growth, Creator-Driven Influence, and Hyper-Relevant Engagement.

Marketing is no longer about just being visible. It’s about being valuable to the right person at the right time—with content, offers, and conversations that feel personal, timely, and human.

Let’s dive into this new landscape and break down what’s working in 2025—and what you need to adapt to stay ahead.

1. D2C is Not Just a Trend—It’s a Movement

What is D2C?

Direct to Consumer means that the brand sells its products or services directly to the end consumer—no intermediaries, no distributors, no retailers.

Thanks to eCommerce platforms, Instagram Shops, and payment gateways like Razorpay or Stripe, brands can now launch, sell, and scale straight from their phones.

Why D2C Works in 2025:

Speed: You can launch a product in a day.
Control: You own the brand, the messaging, the customer data.
Customer Relationship: There’s no middle layer—you talk directly to your buyer.
Community & Loyalty: You build followers and superfans, not just customers.

Real-Life D2C Wins:

A homegrown skincare brand launches on Instagram with just reels, reviews, and offers—sells out within 2 weeks.
An organic tea brand builds a WhatsApp subscriber base and does ₹50,000 in sales/month—without a website.
A local fashion boutique runs weekly drops only on Instagram Stories—generating urgency and exclusivity.

Tools Enabling the D2C Boom:

Shopify / Dukaan / Instamojo – Easy storefronts
Instagram Shopping – Tag products in reels & posts
WhatsApp Business / Telegram – Direct marketing
Razorpay / Paytm / Gpay – Instant payment gateways
Delhivery / Shiprocket – Hassle-free logistics

Pro Tip: In D2C, your brand story and product experience are everything. Don’t just sell—show why it matters.

2. Community-Driven Marketing – Digital Word of Mouth

Let’s talk about a major shift: from followers to community members.

In traditional marketing, a brand spoke, and the audience listened.

In modern marketing, your audience wants to participate.

They want to ask questions, give feedback, share memes, post reviews, or even co-create your next product idea.

This has led to the rise of community-driven marketing—on WhatsApp, Telegram, Discord, and even private Facebook Groups.

What Makes Communities Powerful?

Trust: People believe other people, not brands.
Engagement: Discussions, polls, and feedback loops.
Retention: A community feels like home—people stay longer.
Virality: Members share offers and content within their networks.

Examples of Community-First Growth:

A food startup builds a Telegram group for “Daily Healthy Recipes”—drives 500+ clicks to their store every day.
A SaaS tool nurtures a Discord community for developers—gathers real-time product suggestions and upsells.
A fashion brand creates a WhatsApp group for “VIP Preview” customers—sells out limited editions within hours.

How to Start Your Community:

Pick a platform: WhatsApp (best for India), Telegram (larger groups), Discord (for tech-savvy audience)
Create value-first content: Don’t sell immediately. Give tips, insights, offers.
Involve your members: Ask questions, run contests, spotlight your customers.
Be consistent: A quiet community dies fast. Keep the engagement flowing.

Pro Tip: Give your community a name and identity—it builds emotional connection.

3. Influencer Marketing – The 1-Minute Commercial That Converts

Gone are the days when influencers were just Bollywood stars or IPL cricketers. In 2025, creators are the new media companies. A 30-second reel from a micro-influencer can drive more sales than a TV ad.

Why Influencer Marketing is Booming:

Authenticity > Advertising: People trust creators more than polished brand ads.
Niche Reach: Influencers have highly targeted and loyal audiences.
Content That Converts: They know how to speak in the platform’s native language—whether it’s an unboxing reel, a “day in life”, or a transformation video.
Cost-Effective: Collaborations with nano/micro influencers (1K–100K followers) are affordable and high ROI.

Types of Influencers in 2025:

Nano (1K–10K followers): Hyper-local, personal, budget-friendly
Micro (10K–100K): High engagement, ideal for D2C or niche brands
Macro (100K–1M): Reach + trust, useful for campaigns
Mega (1M+): Broad visibility, expensive, mostly brand awareness

Best Platforms for Influencer Marketing:

Instagram Reels – The #1 spot for product highlights
YouTube Shorts – Great for reviews, comparisons
Twitter/X Threads – Ideal for thought leadership or product journeys
LinkedIn Posts – For B2B or professional services
Podcasts & Telegram – Long-form influencer partnerships

Pro Tip: Ask influencers to show product usage in real life, not just hold the product. Authenticity wins over aesthetics.

4. Relevance is the New Reach

In 2025, it’s not enough to reach 1 million people. If only 1,000 of them are actually your target customer, you’ve wasted money.

That’s why relevance is the new marketing currency.

What Does Relevant Marketing Look Like?

Localized Ads: Showing real estate ads in Gujarati to people in Ahmedabad
Time-Based Offers: Pushing a raincoat offer right before monsoon hits
Personalized Emails: Addressing users by name with past purchase insights
Language Matching: Using Hinglish, Marathi, Gujarati, etc., depending on your audience
Device Behavior: Showing different creatives on mobile vs desktop

How to Achieve Relevance?

Segment Your Audience: Age, language, interests, buyer stage
Use Pixel + Analytics: Track behavior and retarget with smarter messaging
A/B Test Creatives: Headlines, images, CTA—all should match user intent
Geo-Targeting in Ads: Narrow down to pin codes if needed
AI-Powered Personalization: Use tools like ChatGPT, HubSpot, Zoho CRM

Pro Tip: Speak your customer’s language—not just verbally, but emotionally. Show them that you get them.

5. Emerging Marketing Avatars You Can’t Ignore

Here are a few more modern marketing models redefining how we think of digital growth:

🛍️ Live Commerce

Selling products on a live video—demo, Q&A, discounts in real-time. Big in fashion, electronics, and FMCG.

Platforms: Instagram Live, Facebook Live, Amazon Live, YouTube

Example: A boutique store goes live every Friday, showing 20 new arrivals—users comment “Book” or “Buy” and place orders on WhatsApp.

🤖 AI-Powered Marketing Assistants

From chatbots to AI-generated emails and content plans—AI is now your full-time digital intern.

Tools: ChatGPT, Jasper, ManyChat, Copy.ai, Writesonic

Example: A solopreneur runs an entire Instagram content calendar using ChatGPT prompts and Canva.

🎮 Gamification for Engagement

Turning marketing into mini-games, challenges, or reward systems to boost engagement.

Example: “Spin the Wheel” discount, “Refer & Win” contests, “Answer & Earn Points” polls

🔊 Voice Search & Smart Speaker Optimization

More users now ask Google or Alexa instead of typing. Optimizing for voice queries can be a game-changer.

Pro Tip: Focus on conversational keywords like “best digital marketer near me”.

6. The New Funnel is Not Linear – It’s Looped

In traditional marketing, we used to think like this:

Awareness → Interest → Desire → Action

Now? The journey looks like this:

Discover a brand → Watch reels → Forget → See again on Stories → Check reviews → Join Telegram group → Chat on WhatsApp → Finally buy

It’s messy. It’s human. It’s real.

Your marketing must show up consistently across channels, in various formats, and with useful timing.

Pro Tip: Integrate your marketing like a well-oiled orchestra. Instagram feeds the email list. Email list leads to WhatsApp. WhatsApp nurtures into purchase. Website seals the deal.

Final Thoughts: Marketing Has Multiple Avatars—So Should You

In 2025, your marketing identity can’t be one-dimensional. You’re not just B2B or B2C.

You’re:

D2C
Community-first
Creator-backed
Relevance-obsessed
Multilingual
Multi-platform
AI-assisted
Human-centered

If you want to win today, you need to wear many hats. Or better yet—build a team (or partner with an expert) who understands the rhythm of this new marketing world.

What Next?

Ask yourself:

Am I still thinking in B2B/B2C terms?
Do I have a D2C opportunity?
Is my brand present in communities or relying only on posting?
Am I using influencers who speak my audience’s language?
Is my content relevant—or just regular?

📍 Chapter 6: Customer Journey Mapping – How to Lead People From Scroll to Sale

Introduction: Why People Don’t Buy Products, They Buy Stories

In today’s hyper-connected, always-scrolling digital world, you might think that marketing success comes from pushing flashy ads or bombarding people with “Buy Now” buttons.

But the truth is deeper.

People don’t buy products; they buy stories.

Stories that connect, resonate, and build trust.

Whether you’re selling traditional sarees in Dhule or luxury real estate in Ahmedabad, your brand needs a narrative. A story that your audience can relate to, dream with, and ultimately choose to be part of.

This is the foundation of Customer Journey Mapping — a strategic approach to understanding your customer’s experience and guiding them smoothly from first glance to final purchase.

In this chapter, I’ll walk you through how to craft these journeys and convert passive scrollers into loyal buyers.

What is Customer Journey Mapping?

Customer Journey Mapping (CJM) is a visual or strategic representation of the steps your customer takes while interacting with your brand — from awareness to consideration, decision, purchase, and beyond.

It helps you:

See the customer’s perspective
Identify pain points and opportunities
Personalize messages at each touchpoint
Build a seamless, satisfying experience
Increase conversion rates by guiding behavior

The Core Truth: Buyers are Emotional Before Rational

Your buyer’s path is not just a linear “See Ad → Click → Buy” sequence. It’s a winding road influenced by emotions, doubts, questions, and aspirations.

They want to believe your product can improve their life.
They want to feel understood and valued.
They want to trust your brand, especially for high-ticket items.

If you can tell a story that hits these emotional triggers, the rest — price objections, comparisons, hesitations — become easier to handle.

Step 1: Know Your Customer – Create Buyer Personas

Before you map the journey, you need to know who you’re guiding.

A buyer persona is a fictional representation of your ideal customer. It includes:

Demographics: Age, gender, location
Psychographics: Interests, values, pain points
Goals & Challenges: What problems do they want solved?
Behaviors: Where do they spend time online? What content do they consume?
Purchase Triggers: What motivates them to buy?

Example:
“Priya, 32, lives in Dhule, loves traditional sarees but struggles to find quality designs at affordable prices. She scrolls Instagram for ethnic fashion inspiration and trusts brands with authentic storytelling.”

Knowing Priya’s world helps you craft stories that resonate, rather than generic pitches.

Step 2: Define the Stages of Your Customer Journey

Every business’s customer journey looks a little different, but a typical framework includes:

Awareness: Customer realizes they have a need or problem
Consideration: Researching solutions, comparing options
Decision: Narrowing down, looking for proof, offers, and trust
Purchase: Final transaction, checkout experience
Post-Purchase: Delivery, onboarding, customer service
Loyalty & Advocacy: Repeat purchases, referrals, reviews

Let’s unpack each stage in detail with examples.

Awareness: Planting the Seed of Interest

At this stage, your potential customer is scrolling—maybe on Instagram, YouTube, or browsing Google.

They may not know about your brand yet, but they have a problem or desire. For example:

“I need a saree for my brother’s wedding.”
“I want to invest in a safe, luxurious apartment in Ahmedabad.”

Your goal: Be the brand that catches their attention with value, inspiration, or education—without selling right away.

How to do this:

Use engaging stories in your content—lifestyle aspirations, culture, or personal journeys.
Create short reels showing how a saree transforms a woman’s confidence, or how a family’s life changes after buying a new home.
Write blog posts like “5 Ways to Choose the Perfect Wedding Saree” or “How to Find Your Dream Apartment in Ahmedabad.”

Channels: Instagram Reels, YouTube Shorts, Blogs, Facebook, Local Influencers

Emotional trigger: Curiosity, Inspiration

Consideration: Guiding with Information & Trust

Now your audience knows your brand and what you offer. They want to learn more.

This is when they compare, read reviews, ask questions, and check your credibility.

Your goal: Build trust and demonstrate why you are the best choice.

How to do this:

Share testimonials and case studies.
Create detailed product descriptions or virtual tours of your properties.
Offer FAQs and comparison guides: “Why Our Sarees Are Different” or “3 Things to Check Before Buying Real Estate.”
Host live Q&A sessions on Instagram or WhatsApp groups.

Channels: Website, YouTube, Email Newsletters, WhatsApp Groups, Webinars

Emotional trigger: Assurance, Confidence

Decision: Making the Purchase Easy and Confident

This is the moment of truth—your customer is ready to buy, but they may hesitate.

Your goal: Remove friction and reinforce their choice.

How to do this:

Simplify your checkout or booking process.
Offer limited-time discounts or easy EMI options.
Use personalized calls-to-action: “Priya, your perfect saree is waiting!”
Provide guarantees like return policies or quality certifications.
Add live chat or chatbot support to answer last-minute doubts.

Channels: Website, Mobile App, Customer Support, Payment Gateways

Emotional trigger: Security, Urgency

Post-Purchase: Delight and Support

Your journey doesn’t end when the payment hits.

Your goal: Deliver an experience that exceeds expectations, ensuring repeat business.

How to do this:

Send order confirmations and delivery updates via SMS or WhatsApp.
Share tutorials on how to style your saree or maintain your new home.
Ask for feedback and reviews with incentives.
Provide excellent customer service and easy returns.

Channels: Email, WhatsApp, Customer Service, SMS

Emotional trigger: Satisfaction, Loyalty

Loyalty & Advocacy: Turning Customers into Brand Ambassadors

Happy customers can become your best marketers.

Your goal: Encourage repeat purchases and referrals.

How to do this:

Create loyalty programs or referral discounts.
Feature customer stories on your social channels.
Invite them into exclusive communities or WhatsApp groups.
Celebrate milestones with personalized messages.

Channels: Social Media, Email, Loyalty Apps, Community Platforms

Emotional trigger: Belonging, Pride

Step 3: Map the Customer Touchpoints

Touchpoints are every interaction your customer has with your brand—online or offline.

Examples:

Instagram Reel
Google search result
Website landing page
WhatsApp message
Customer support call
Physical store visit

Create a flowchart or spreadsheet outlining all possible touchpoints per journey stage.

This helps spot gaps (where customers get stuck) or opportunities (where you can add value).

Step 4: Craft Stories & Messages for Each Stage

Remember, people respond to stories that tap into emotions and aspirations.

Here’s how to shape your narrative per stage:

Stage	Story Focus	Example Messaging
Awareness	Inspire and empathize	“Imagine yourself glowing in an authentic Banarasi saree at your brother’s wedding…”
Consideration	Build credibility and address doubts	“Hear from hundreds of happy brides who trusted our handwoven sarees.”
Decision	Create urgency and ease purchase	“Limited stock available. Order now to get free express shipping.”
Post-Purchase	Delight and nurture	“Here’s a styling guide to make your saree shine at every occasion.”
Loyalty	Celebrate and reward	“You’re now part of our exclusive Saree Lovers community! Enjoy 10% off on your next purchase.”

Step 5: Use Data & Feedback to Improve Continuously

Customer journeys evolve.

Use analytics tools like Google Analytics, Hotjar, CRM data, or social media insights to see:

Where visitors drop off
Which messages get clicks
What products sell best
What questions customers ask most

Ask your customers directly—surveys, feedback forms, informal WhatsApp chats.

Use this data to tweak your messaging, optimize funnels, and introduce new touchpoints.

Case Study: Real Estate Client in Ahmedabad

One of my most successful campaigns for a luxury real estate client began with a simple story:

“Meet the Shah family—a dream to live in a spacious, green neighborhood with top schools and cafes just 10 minutes away.”

We created a series of Instagram reels showing a day in the life of the Shah family. It wasn’t about the flat’s specs but the lifestyle it enabled—morning jogs, weekend brunches, kids playing safely.

This built curiosity and emotional connection at the Awareness stage.

Next, we shared virtual property tours, expert interviews, and buyer testimonials during the Consideration stage.

During the Decision phase, we offered personalized site visits and hassle-free financing options.

Post-purchase, we provided support with community onboarding and regular updates.

Within 6 months, this narrative-driven journey increased qualified leads by 75% and sales by 40%.

Tools to Help You Map & Automate the Journey

Customer Journey Mapping Software: Smaply, UXPressia, Miro
CRM Platforms: HubSpot, Zoho CRM, Freshworks
Email Automation: Mailchimp, ConvertKit, ActiveCampaign
Chatbots & Support: ManyChat, Tidio, Crisp

Final Thoughts: From Scroll to Sale, It’s About Stories & Emotions

In the end, the best customer journeys feel human.

They connect on an emotional level, respect the buyer’s pace, and build trust over time.

Whether you’re marketing handwoven sarees in Dhule or high-end apartments in Ahmedabad, remember:

Start with the story, not the sale
Understand your customer’s emotions and aspirations
Create personalized, stage-wise messaging
Use data to refine and improve
Delight beyond the purchase to foster loyalty

When done right, customer journey mapping doesn’t just lead people from scroll to sale — it creates lifelong brand advocates.

📍 Chapter 7: Marketing is Not Just a Skill, It’s a Mindset

Introduction: The Heartbeat of Marketing Lies Beyond Tools

After 12 years of working in digital marketing, across industries and platforms, there’s one lesson that stands out clearly above all the tactics, campaigns, and software I’ve used:

Marketing is not just a skill — it’s a mindset.

You can master SEO, run flawless Facebook ad campaigns, or craft viral reels—but without the right mindset, these skills become fleeting.

Why?

Because tools and platforms change rapidly.

What’s trending today may be obsolete tomorrow.

Google algorithms evolve, Meta Ads get more complex, and new apps will rise and fall.

But the core of marketing? The human connection?

That remains timeless.

In this chapter, I’ll share why embracing the right mindset will keep you relevant, adaptive, and successful—no matter what the digital landscape throws at you.

The Marketing Mindset vs. Marketing Skill

It’s easy to confuse marketing skills with marketing mindset. They’re related but not the same.

Marketing Skills are the tactics, techniques, and knowledge you acquire to execute campaigns — SEO, copywriting, ad targeting, email automation, etc.
Marketing Mindset is your approach, your beliefs, your way of thinking about how marketing fits into the human experience and business growth.

Think of it like this:

Skills are the tools in your toolbox.
Mindset is knowing when, why, and how to use each tool effectively.

The mindset is what makes you think strategically and empathize deeply, rather than just doing things because that’s how it’s always been done.

The 3 Pillars of the Marketing Mindset

To truly thrive in marketing, no matter the trends, focus on these three foundational pillars:

1. Listen — Marketing Starts With Understanding People

In the rush to push out ads, content, and campaigns, marketers often forget the most basic step:

Listen first.

Listening means:

Tuning into your audience’s conversations on social media, forums, and reviews.
Reading their feedback, complaints, and compliments.
Observing what motivates or frustrates them.
Understanding their language, culture, and values.

Without listening, you’re guessing what your customers want.

Imagine trying to sell winter jackets in a place where it’s summer year-round.

Listening helps you align your marketing with real needs and desires.

2. Empathize — Walk in Their Shoes, Feel Their Feelings

Listening gives you data, but empathy gives you insight.

Empathy means:

Feeling the pain points and desires of your audience as if they were your own.
Knowing their fears, hopes, and dreams behind every purchase decision.
Designing marketing messages that don’t just sell features but connect emotionally.

For example, a real estate buyer isn’t just looking for a house—they’re looking for a safe home for their family, a status symbol, or a smart investment.

An empathetic marketer crafts stories that resonate deeply:

“Imagine your children playing safely in the garden every afternoon.”
“Experience the pride of owning a luxurious home in Ahmedabad’s most prestigious locality.”

Empathy turns marketing from pushy selling into authentic connection.

3. Add Value — Be More Than a Seller, Be a Trusted Advisor

In today’s noisy digital world, people have endless options.

Why should they choose you?

Because you add value beyond the product or service.

Adding value means:

Educating your audience with useful content—blogs, videos, tutorials.
Solving problems before they buy (like answering FAQs).
Offering excellent customer support.
Sharing insights, tips, and inspiration that enrich lives.

When you add value consistently, you become more than a brand—you become a resource, a guide, and eventually, the go-to choice.

The Changing Landscape: Why Mindset Matters More Than Ever in 2025

Let’s zoom out and see the bigger picture of marketing in 2025.

Platforms Change but People Don’t

In 2020, TikTok exploded. In 2022, Instagram shifted to Reels-first.

Today, AI-generated content and voice search are gaining ground.

Tomorrow, who knows?

The tools, algorithms, and platforms will keep evolving.

But the human on the other side—your customer—is the same person with hopes, doubts, fears, and dreams.

Your mindset to listen, empathize, and add value will keep you grounded in human truths.

Information Overload Means Authenticity is Gold

In a world flooded with ads and messages, people crave authenticity more than ever.

They can smell a sales pitch from a mile away.

They want brands that get them.

Mindset-focused marketers prioritize authenticity.

They share real stories, admit mistakes, and engage in two-way conversations.

That builds long-term trust, not just short-term clicks.

Adaptability is a Mindset, Not a Skill

You can learn Facebook Ads this year and Google Ads next year.

But the ability to adapt—try new channels, test new messaging, pivot your strategy—is a mindset.

It requires humility, curiosity, and courage to admit when something doesn’t work and try something new.

Cultivating the Marketing Mindset: Practical Steps

How do you build this mindset if you don’t have it yet?

Step 1: Practice Active Listening

Join your audience’s online spaces—Facebook groups, WhatsApp groups, Telegram channels.
Read comments, questions, and reviews daily.
Use social listening tools like Brandwatch, Mention, or even Google Alerts to monitor brand and industry mentions.
Keep a journal of common customer pain points and language.

Step 2: Develop Empathy Through Stories

Interview customers and prospects to learn their stories.
Write customer-centric case studies focusing on their journey, not just the sale.
Watch documentaries or read books on psychology and human behavior.
Role-play customer situations with your team to better understand feelings.

Step 3: Add Value Religiously

Plan content that solves problems or entertains before selling.
Host free webinars or Q&A sessions.
Create downloadable guides or checklists.
Engage in community forums by answering questions without selling.

Step 4: Stay Curious and Adapt

Follow marketing news and emerging trends but don’t chase every shiny tool.
Experiment with small tests to learn what works for your audience.
Learn from failures and view them as experiments, not setbacks.
Read widely—from marketing books to psychology, sociology, and even fiction—to broaden your thinking.

Mindset in Action: Stories from My Journey

Let me share some real-world examples from my own experience.

Example 1: Listening Led to a Winning Campaign

A client in traditional sarees was struggling despite good products.

By joining their target audience’s WhatsApp groups and social media chats, I discovered customers’ main concern wasn’t price, but trust—were these really authentic, handwoven sarees?

We created a campaign showcasing the artisans’ stories, the weaving process, and customer testimonials.

The result? A 60% increase in inquiries within 2 months.

Example 2: Empathy in Real Estate Marketing

For a luxury real estate project in Ahmedabad, sales were slow.

Instead of pushing features (square feet, amenities), we crafted emotional stories.

We told the story of a young couple imagining their future in the new home—morning coffees, kids playing, weekend guests.

This empathetic storytelling helped prospects visualize life, not just property.

Sales improved by 40% in 6 months.

Example 3: Adding Value with Email Marketing

One client was losing leads after initial interest.

We designed an email sequence that didn’t push for sales but provided:

Tips on home maintenance
Guides on property investment
Stories from happy homeowners

This nurtured leads, and many eventually converted because they felt cared for.

The Mindset That Drives Leadership in Marketing

The marketing mindset isn’t just for executing campaigns—it’s essential for leadership.

Great marketing leaders:

Inspire teams with vision grounded in customer understanding
Encourage experimentation without fear of failure
Build cultures of empathy and value creation
Focus on long-term brand equity, not just short-term wins

The Biggest Mistakes Marketers Make Without the Right Mindset

Chasing trends blindly without understanding audience needs.
Treating customers as data points instead of humans.
Overloading customers with sales messages, leading to fatigue.
Ignoring feedback and failing to adapt.

Avoid these traps by embracing the mindset pillars.

The Future: Marketing Mindset in an AI-Powered World

AI tools will automate much of the “doing” in marketing—content creation, ad optimization, analytics.

But AI cannot replace:

Genuine human empathy
Deep listening and cultural understanding
Authentic storytelling
Ethical value creation

Your mindset will determine how well you leverage AI—not be replaced by it.

Summary: Marketing is a Mindset Game

Marketing skills can be learned and updated.
Mindset is a continuous practice and self-awareness journey.
Listen deeply to understand your audience’s world.
Empathize genuinely to connect emotionally.
Add consistent value to build trust and loyalty.
Stay adaptable and authentic to thrive in change.

If you nurture this mindset, your marketing efforts won’t just keep up—they’ll lead.

📍 Final Thoughts – From Swapnil Kankute

Whether you’re a small business owner just starting out, a student eager to learn new skills, or a future CEO preparing to lead a company—marketing is for you. It’s not some mysterious art reserved only for experts or big agencies. It’s a fundamental part of how we communicate, connect, and create value in today’s world.

Marketing is not just about selling a product.

That’s a common misconception that often limits how people see this vast and exciting field. Yes, selling is part of marketing, but it’s only one small piece of a much larger puzzle.

At its core, marketing is about:

Building a brand — shaping how people perceive you and what you stand for.
Creating impact — making a meaningful difference in the lives of your customers and community.
Inspiring action — motivating people to engage, participate, and become loyal supporters.

In today’s digital age, marketing has evolved beyond billboards and cold calls. It’s about storytelling, authenticity, and meaningful conversations. It’s about showing up where your audience spends time—on social media, in communities, through search engines, and personal networks—and adding real value to their lives.

So, the next time someone asks you, “What is marketing?” don’t just give a textbook answer about products or sales funnels. Instead, tell them:

Marketing is not just about products.
It’s about people.

People with dreams, challenges, desires, and emotions.

People who want to feel understood, valued, and inspired.

People who want to belong.

And that’s where the real magic begins.

Because when you put people first, everything else falls into place. Your messages resonate. Your brand becomes trusted. Your business grows sustainably.

Marketing becomes less about pushing and more about connecting.

Less about noise and more about clarity.

Less about selling and more about serving.

This mindset can transform how you approach every interaction—whether you’re posting on Instagram, responding to customer queries, or designing your website.

Remember, every great marketing success story starts with empathy, listening, and genuine care.

A Call to Action for You

If you take away just one thing from this entire journey we’ve explored together, let it be this:

Marketing is for everyone willing to understand and serve others better.

Whether you run a small local store in Dhule or manage a large enterprise in Ahmedabad, your success depends on your ability to connect authentically with your audience.

So, start today by asking:

Who am I really serving?
What problems am I solving?
How can I add value before I ask for anything in return?

By focusing on these questions, you’ll begin to think like a marketer with the right mindset—and that mindset will carry you through every challenge and opportunity ahead.

Thank you for reading and being part of this conversation.

If you want to learn more about practical digital marketing strategies or need guidance tailored to your business, I’m here to help.

Remember: Marketing is a journey of connecting with people—and it’s one of the most rewarding journeys you can take.

About Author

Swapnil Kankute

Certified Digital Marketing Expert

I’m Swapnil Kankute, India’s Leading Certified Digital Marketer with over a decade of mastery. My journey spans digital marketing, research, and business development. Certifications from Google, SEMrush, Great Learning, and HubSpot affirm my growth marketing passion.

Certified digital marketer with a decade of experience. Specializing in delivering profit-driving solutions through strategic digital marketing techniques.